Why keyword research is important for any SEO campaign


When it comes to creating your new online venture keyword research is the backbone of a successful SEO campaign and when done will result in much faster returns then if it was executed poorly.

This blog post will go over some of the effective ways to gather keywords for your next campaign to rank quicker and with far less effort.

1) Questions in your industry


Everyone has questions they want answered and your potential customers are no different. Many ideal keywords can be found in a number of places online such as forums and discussion boards, Q&A websites like Quora and Yahoo answers along with blogs and social networks like Facebook.

In addition to the above mentioned platforms other websites like Reddit can provide an absolute goldmine of information that can be used to improve your content strategy and find out what your audience really wants.

Using this data you can achieve the following:

  • Create titles for new blog posts
  • Expand existing blog posts with new content
  • Create or add to your FAQ pages
  • Create polls for use across social media platforms
  • Create videos and upload to YouTube or other sites
  • Create support documentation for customers
  • Fix any issues with your service or product

Triangle SEO Services has developed a private in house application which can gather questions from many sources such as the ones mentioned above.

To find out more visit the contact page and inquire about our SEO packages for more.

2) Analyse your competition


Often times the best data can be acquired straight from your competition, using specialized research tools you can find out low-hanging fruit ripe for picking and identify relevant keywords that often with a little amount of tweaking you can rank for too.

Google & Bing Autosuggest


A great way to grab extra related keywords is to make use of “autosuggestion” a feature built into most search engines.


Both Google and Bing contain many search suggestions which can be incorporated into a larger keyword strategy. Whilst Bing has significantly less market share than Google it shouldn’t be underestimated and can still provide some valuable information.

Our team can help collate many auto-suggest queries for your industry niche to incorporate across your website and overall market research.

Other search engines like Yandex & Baidu can be used if you operate in foreign markets our even search engines like DuckDuckGo depending on your niche and market segment.


We hope you found this blog post to be useful, be sure to share it with anyone who you think could benefit. If you would like to discuss your SEO strategy click the button below to book a call with one of our team members.


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